The Theme of the Specialised Astana EXPO 2017
Universal Exhibitions have become, over time, discussion platforms designed to find solutions to global changes and current challenges. Specialized Exhibitions take place between two Universal exhibitions and are dedicated to a specific theme that animates the different pavilions. The countries participating in the exhibition can, thus, associate their image and highlight their involvement and innovations around this challenge. In 2017, the Specialized Exhibition was organized around the theme "Future Energy", which focused on three main themes:
- Reducing CO2 emissions
- Living with energy efficiency
- Energy for all
This was an opportunity for various countries to present an overview of durable energy solutions as well as technological innovations. The choice of this theme was intended to make visitors and future generations, reflect on the challenges of energy transformation on the planet. The impact of today's choices on economic and social development will be crucial for the future. This exhibition took place in the city of Astana, capital of the Republic of Kazakhstan. It ran for 3 months, from 10 June to 10 September 2017.
Monaco Pavilion 2017
The exhibition was held on a 25-hectare site, 8 km from the historic centre of Astana. In addition to the pavilions of the participating countries, the site offered visitors several infrastructures that could accommodate thousands of people such as convention centres and auditoriums. Monaco Pavilion registered its participation in this unique EXPO. The Principality wanted to highlight the country's reflection on energy and show its ecological awareness. The slogan of the Pavilion, "MIRRORING THE FUTURE", allowed to play between the intellectual reflection and the game of physical reflection, also presented within the Pavilion.
The theme of the Pavilion will thus be articulated around the theme of reflection:
- Of Monaco on the Mediterranean
- On the duality between Man and Nature
The Pavilion aimed to expose new paradigms for urban development and a balanced relationship with its environment. It corresponds to one of the wishes of HSH Prince Albert II, to make the Principality an example in terms of sustainable development, innovation and sensibility. The Principality is in the process of becoming a real example of good environmental practices. Whether in terms of sustainable urban development, sustainable water and waste management or the acquisition of clean public vehicles, Monaco has been able to use its particularities to its advantage, while ensuring responsible and ecological innovation.
The design of the Pavilion emphasized this principle of reflection, from the materials used to the projection on a giant screen made up of oscillating blades. The form, the design and the choice of the content were closely linked to highlight the stakes of energy transition.
This Specialized Exhibition was the opportunity for Monaco Pavilion to welcome its visitors through different spaces:
- Between Earth and Sea
- Mirroring the Future
- Discover the City
- The Future is Here
- The Solar Bike
- The Pavilion Shop
- Coffee Corner
- VIP Lounge
Monaco Pavilion was based in building C-1-1-1 in which the Principality of Monaco reserved a site of 550m2 to welcome its visitors.
The Republic of Kazakhstan, located in Central Asia, is at the crossroads of Europe and Asia. Its capital is Astana.
The country has a total area of 2 724 900 km2 (the size of Western Europe) for just over 17 million inhabitants, with a large part of the population living in cities (56%). On a geographical level, the country is bordered to the west by the Caspian Sea, rich in oil resources, to the north by Russia, to the east by China and to the south by Kyrgyzstan, Uzbekistan, Turkmenistan and China.
There are two languages: Kazakh (state language) and Russian (official language).
The country has been governed since its independence in 1991 (former Soviet Republic) by President Nursultan Nazarbayev and is governed by the 1995 Constitution.
14 regions and 2 main, Astana and Almaty, make Kazakhstan. It should be noted that Almaty was the capital of the country until 1997. Several reasons have been put forward to justify the transfer of capital to Astana and in particular, the vulnerability to earthquakes and the proximity of the Tian mountains, which limit urban development. 71 cities of the country participated in the construction of this capital, considered today as a modern city with unique architecture. In July 1999, Astana was awarded by UNESCO.
ANSE DU PORTIER
SAM L'Anse du Portier is in charge of the development of the urbanization project on the coastline of Monaco. It ensures the design, construction, financing and marketing of private spaces. Monaco Pavilion presents a whole installation entirely dedicated to the extension at sea. A 6 meters long model will be animated by a mapping technology, with a film on the history of extensions in the Principality to complete its staging.
The Monte-Carlo Société des Bains de Mer group owns the most beautiful assets in Monaco and has been managing them for more than 150 years. It has created a global and legendary luxury brand: Monte-Carlo. It offers an unprecedented experience combining luxury, well-being, gastronomy and entertainment, in iconic establishments that it manages. Monte-Carlo Société des Bains de Mer will be participating in the life of Monaco Pavilion by organizing promotional events for the luxury hotels field, the gambling field, and also real estate.
Founded in 1898 in Florence, Chelini Company is dedicated to the production of furniture, home furnishings and traditionally made products. Chelini style is a pure classicism revisited. Chelini is committed to creating a harmonious and charming space. It is a partnership that is renewed between Monaco Inter Expo and the Chelini entity. Already in charge of designing and furnishing the VIP lounge of the Pavilion Monaco in Milan, the company renews this experience at Astana EXPO 2017.
This is the story of a great Turin brand that started out in 1890, when the sale of roasted coffee beans was the preserve of a small number of experts.
Today a lot goes into each cup of coffee we produce. And behind it all is a long process beginning with the selection of the finest raw materials, followed by sophisticated roasting processes and culminating in the best equipment and training we can offer to baristas. Because in all roasted beans there are 125 years of history and love for coffee..
The family business Costadoro Caffè is once again a partner of the Pavilion. With a space of 60 m2, the shop Costadoro Caffè will offer coffees and small snacks throughout the day.
Developing customized and scalable telecommunication solutions, Sonema, operator-integrator specializing in the African continent, supports its clients on a daily basis in their projects. With a mindset of commitment based on a strong understanding of issues, Sonema is a proactive partner for its customers by allowing them to focus on their core business and business innovations. After "Milan 2015" Sonema accompanies Monaco Pavilion in Astana.
Based in Monaco since 2005, Somodif specializes in olfactory marketing. Expert in the diffusion of perfumes and essential oils, its methods and high-end technology allow it to spread odor in small and large spaces and respond to all sectors of activity. It also offers a wide range of products (candles, scented sprays, fragrance sticks) enabling its fragrances to be declined on different supports for a better communication. It is a partnership that is renewed after the success of Milan. Somodif is in charge of the olfactory signature of Monaco Pavilion 2017.
LYCÉE TECHNIQUE & HÔTELIER DE MONACO
Thanks to a close collaboration with the Direction de l’Education Nationale, de la Jeunesse et des Sports, Monaco Pavilion is pleased to welcome in its scenography a solar bike designed by students of the Lycée Technique de Monaco. This innovative project, created from ecological materials such as bamboo graciously offered by Mr. De Rechnewski, Honorary Consul of Vietnam, highlights the involvement and sensitivity of young people in the Principality on future energies.
On June 25th, the "National Day" of Monaco during Astana EXPO, Monaco Pavilion is pleased to offer to the visitors of the exhibition an entertaining and unique program, animated by Monte-Carlo Festivals. In the evening, a gala dinner such as a "Circus diner" will be held to close this major event.